kicker

Building is easy. Distribution is not.

kicker is the marketing team for your product. It makes the videos, you keep the ones you like with a swipe, and they go out on TikTok, Instagram and YouTube under your own name.

Five videos for your product, emailed to you. No card, no call.
23
kinds of video it makes
4
apps it posts to for you
5 min
a day, and that is your part

we spent $18,400 on ads and got 11 customers.

@kestrelmetrics
Then we did this instead for $0 and got 430. Whole breakdown below.
♪ original sound - kestrelmetrics

How it works

Tell it about your product

Drop in your website, or type what you sell. That is the whole setup.

Swipe left or right

Finished videos show up ready to go. Keep the ones you like, skip the rest.

It posts for you

Straight to TikTok, Instagram and YouTube, from your own accounts.

The kinds of videos it makes

Tap one to see what goes into it.

Hook & demo

Three seconds of tension, then the product doing the thing. The one that works for almost every product.

you fill in
the hook linewhich featurewho narrates
typical length
0:14
Open this editor
Marisol Ferrer
deadpan · b2b saas
Dev Rathod
hyped · dev tools
Juno Aalto
warm · dtc
Théo Marchand
dry · fintech
Ngozi Adeyemi
explainer · ops
Kaito Sera
fast · gaming

Cast a face, then hand it a script.

Set a look, a voice, an accent and an energy once, and that persona shows up in every post you approve.

  • One persona, unlimited takes, no reshoot
  • Voice cloned from a 30-second sample, or picked from the library
  • Disclosure label written into every export, on by default
Open the casting screen

Same engine, five different jobs

Solo founders
Ten minutes of swiping is the whole marketing function. The batch is written while you sleep, so shipping never competes with posting.
Startup marketers
Forty hooks a week, organic, before a cent of budget. Put spend behind the two that already earned watch time, with usage rights cleared.
Ecommerce and DTC
Pull the catalogue once. Every SKU gets its own hooks, slideshows and demo cuts on a weekly repeat, seasonal copy included.
Agencies
A workspace per client, white-label review links, and revenue per client that does not scale with headcount. One queue covers twelve accounts.
Enterprise social
Locked claims, banned phrases, two-stage approval, and an audit trail on everything that went out. Volume that legal approves.

What you get beyond a generator

kicker
Generator tools
Daily work
kickerFlick a batch of twenty, ten minutes
Generator toolsPrompt, regenerate, prompt again
Formats
kickerTwenty-three, each with its own editor
Generator toolsOne template, restyled
On camera
kickerA persona you cast once and keep
Generator toolsA stranger from a stock avatar list
Learning loop
kickerTomorrow is written from yesterday's watch time
Generator toolsA dashboard you are meant to interpret
Publishing
kickerYour accounts, four platforms, one calendar
Generator toolsExport an mp4 and post it yourself

Describes the category pattern, not any single named vendor.

What it costs

Free
$0
7 days
  • No credit card
  • Starter limits for 7 days
  • 10 AI credits
Start free
Starter
$29
per month
  • 20 posts a month
  • 250 credits a month
  • One workspace, one connected account
  • Scheduling, calendar and the editor
Upgrade any time
Growthmost picked
$59
per month
  • 100 posts a month
  • 600 credits a month
  • Three workspaces, ten connected accounts
  • Three seats per workspace
  • API keys
Upgrade any time
Pro
$149
per month
  • Unlimited posts
  • 2,000 credits a month
  • Ten workspaces, fifty connected accounts
  • Ten seats per workspace
  • API keys and the agent skill
Upgrade any time

Questions we get

Some formats are openly synthetic, which is fine on a meme. Where trust matters, use your own footage, screen recordings, or a cast persona your audience already recognises.

You build. We handle marketing.

Twenty posts, free, from a url. Keep what you like and cancel whenever.